CHICAGO -- The arrow once again is pointing down for the Chicago White Sox.James Shields gave up two more home runs, and the White Sox lost to the Philadelphia Phillies 5-3 on Wednesday night, hours after announcing a name change is coming to their ballpark.U.S. Cellular Field will become known as Guaranteed Rate Field after the team and mortgage company announced a 13-year naming rights agreement.Guaranteed Rates logo has an arrow pointing down, a direction teams try to avoid. Fitting, the way the White Soxs season has gone. And the way Shields has pitched lately.Weve seen better, manager Robin Ventura said.As for the White Sox, well, the arrow has been pointing down ever since a 23-10 start. They will likely miss the playoffs for the 10th time in 11 seasons since the 2005 team won the World Series.Tommy Joseph and Cesar Hernandez homered to back Jerad Eickhoff, Philadelphia showed some spark at the plate and on the mound -- a big change for a team that got outscored a combined 18-1 over the previous two games against St. Louis and Chicago. The Phillies came away with the win after dropping five of seven and salvaged a two-game split in their first trip to Chicagos South Side since 2004.These guys are grinding, Eickhoff said. Theyre pushing themselves each and every night. For them to put some runs up there, it was a great feeling.Joseph and Hernandez both had two hits and went deep against Shields (5-16). Aaron Altherr added two RBI singles.Eickhoff (9-12) did his part, allowing two runs and four hits over six innings.Jeanmar Gomez worked the ninth for his 34th save in 38 chances. He gave up an RBI single to Avisail Garcia before Dioner Navarro grounded out with runners on first and third to end the game.Shields set a career high with his 16th loss.The veteran right-hander gave up four runs and seven hits in six innings. He struck out six and walked none.The home runs by Hernandez leading off the third and Joseph in the sixth brought Shields total to 31 this season and 22 since the White Sox acquired him from San Diego on June 4.Honestly, I think the only pitch I made a mistake on was that last one, the home run in the sixth inning, he said. The ball kind of slipped out of my hand a little bit and I left it over the plate. Other than that, I felt really good with my location tonight. I was hitting my spots consistently. They were getting hits here and there, but thats part of it.Shields is 0-4 with a 13.95 ERA in five starts this month after posting a 1.78 ERA over five outings in July.Navarro hit a two-run homer in the sixth. But that was all the scoring against Eickhoff, who improved to 3-0 in his past five starts.SURGINGChicagos Jose Abreu is batting .367 this month, and Adam Eaton is 16 for 45 in his past 11 games. Both had a hit in this game.TRAINERS ROOMPhillies: INF Andres Blanco (broken finger) is eyeing a Sept. 1 return.White Sox: 2B Brett Lawrie had an MRI on his left knee and hip, though Ventura did not have the results. Lawrie initially was placed on the DL because of a hamstring issue but returned from his rehab assignment because of a setback.UP NEXTPhillies: The Phillies open a three-game series at the Mets on Friday, with LHP Adam Morgan (1-7, 6.21 ERA) starting for Philadelphia and RHP Bartolo Colon (11-7, 3.36) for New York.White Sox: RHP Anthony Ranaudo (1-1, 9.42) makes his third start for the White Sox as Chicago opens a four-game series against the Seattle Mariners. Air Max 97 Clearance . Ouellette, from Montreal, already has three Olympic gold medals since joining the team in 1999. Cheap Air Max 97 China . The third-ranked Ivanovic, who won the event in 2008 and 10, served five aces and broke Wickmayer, also a former winner in 2009, five times. "The result looked easier than it really was," Ivanovic said. http://www.airmax97wholesale.com/ . He said Tuesday thats a big reason why he is now the new coach of the Tennessee Titans. Whisenhunt said he hit it off quickly with Ruston Webster when interviewing for the job Friday night. Cheap Air Max 97 Wholesale . -- Five former Kansas City Chiefs players who were on the team between 1987 and 1993 filed a lawsuit Tuesday claiming the team hid and even lied about the risks of head injuries during that time period when there was no collective bargaining agreement in place in the NFL. Cheap Air Max 97 Sale . In Europe, top teams seem to be largely happy with their squads after spending nearly $1 billion in the off-season. And although English league clubs are unlikely to splash cash in January, Arsenal and Chelsea could be tempted to strengthen their squads with new strikers. OXON HILL, Md. -- John Schuerholz was perfectly happy at his job, teaching world geography and English to eighth graders in suburban Baltimore.Even so, one day he decided to mail it in.A letter, that is. Something the one-time Towson University second baseman wrote to the owner of the hometown Orioles, saying he really wanted to work in baseball, that he might be able to do some good.A half-century after he dropped that note with the post office, the game delivered its biggest prize: Schuerholz was elected to the Hall of Fame.It all started with that letter written during a class break at North Point Junior High in Dundalk, he reminisced Sunday.Here I am, 51 years later, he said.Schuerholz was the first general manager to assemble teams that won the World Series in both leagues, capturing crowns with Kansas City in 1985 and Atlanta in 1995.His Braves won a hard-to-believe 14 straight division championships, a run that began in his first season with them. Prior to that, Atlanta hadnt won so much as a single playoff game in its 25-year existence.I always had aspirations to be a successful general manager, the 76-year-old Schuerholz said.In 26 years as a GM, his teams won 16 division titles and six pennants.Schuerholz was picked by all 16 voters on a veterans committee at the winter meetings. Former Commissioner Bud Selig also was elected to the Hall by the Todays Game Era panel, and theyll be enshrined on July 30 in Cooperstown, New York.Schuerholz praised everyone who helped him achieve the honor, including his new Hall teammates -- Atlanta pitchers Greg Maddux, Tom Glavine and John Smoltz, plus manager Bobby Cox.Al Kaline, Joe Torre and Pat Gillick were among those who qquickly reached out with congratulations, welcoming him to the club.ddddddddddddUnder Schuerholz, the Braves revamped the culture of the organization, and boosted baseball all across the South. His management strategy focused on stability and resisted knee-jerk change.The right plan, the right people, he said.In 2007, Schuerholz left his job as GM and became team president. He had only one regret, that the Braves turned those 14 division titles into just one World Series ring.What else is there? Schuerholz said at the time. It would have been, unequivocally, the complete validation of the grand nature of this franchise. Nobody could have said anything about the Atlanta Braves and ended the sentence with the word `but.Schuerholz is now a vice chairman with the team, helping prepare for its move to SunTrust Park next season.A son of a former Philadelphia Athletics minor league second baseman, Schuerholz has stamped his name in baseball. His son, Jon, played second base in the minors for the Braves and now works as a club executive.An avid golfer and fan of the street-corner songs that harmonized in the 1950s, Schuerholz was teaching in 1966 when he sent that letter to Orioles owner Jerry Hoffberger.The note got passed around the front office, and landed him a spot in minor league operations. In 1969, he joined the expansion Royals and became GM a dozen years later, followed by his success with the Braves.No matter than his first goal -- playing in the majors -- never panned out.I came to reckoning, he said. The scouts were more right than I was. ' ' '