It has been another successful Summer Olympics for Team USA, which handily leads the medal standings. Now come the interesting questions for corporate America. Will Michael Phelps, who has a new family, be motivated to cash in? Which company will win the Simone Biles sweepstakes? Will Katie Ledecky, Simone Manuel and Sydney McLaughlin be lured from school for a financial windfall? Here are my rankings of the endorsement prospects for U.S. Olympic standouts:1. Michael Phelps, swimmerAlthough he might be retired, he firmly established himself as the greatest Olympian of all time. Phelps, who has 23 Olympic gold medals, doesnt love making speeches, long the bread and butter of Olympic champions. But he can clean up for years at corporate events. Under Armour couldnt go all out with its marketing of Phelps during the Games, but it will be interesting to see how big they can grow him. Something to watch might be his swimwear partner, Aqua Sphere, trying to grow the MP logo and signing swimmers to deals to compete against Speedo and Arena.2. Simone Biles, gymnastThe most golden gymnast in a single Olympics with four golds, Biles has a chance to make a mint. Expect her representatives at Octagon, which also represents Phelps, to sign four-year deals that will take her beyond the 2020 Games in Tokyo. Companies have been leery about throwing too much future cash at American gymnastics stars because theres always someone new four years later, but Biles dominance in Rio will help alleviate that. Dont expect Procter & Gamble, Hersheys or Nike to give up what they already bought in Biles, who has 2.5 million Instagram followers.3. Katie Ledecky, swimmerPhelps or no Phelps, Ledecky is the most dominant swimmer in the world. She is going to Stanford, which means she cant take any endorsement deals immediately, but perhaps the lesson of Missy Franklin will make Ledecky a free agent sooner. Franklin was a swimming star of the 2012 Games but didnt take money after it so she could swim at Cal. In Rio, she failed to even make an individual final. Ledecky might swim one year at Stanford before turning pro. The swimsuit battle for Ledecky will be the most hotly contested marketing war for a woman that the market has ever seen.4. Simone Manuel, swimmerA company landing the other Simone is hardly a consolation prize. The first African-American swimmer to win an individual gold medal (in the 50-meter freestyle) also attends Stanford, but theres a possibility, like with Ledecky, that shell quickly move to the pro ranks. Manuel already gave a fun and free post-Olympics endorsement when she returned home and plugged Shipley Do-Nuts on social media.5. Aly Raisman, gymnastCaptain of the gold medal-winning Fierce Five in 2012 and Final Five in Rio, Raisman will get deals for her strong past (she earned four individual-event medals at the two Games combined) and will have a nice speaking career if she wants. Because of her age, 22, she will likely lose out on some endorsements to younger teammates Madison Kocian and Laurie Hernandez.6. Ashton Eaton, track and fieldEaton capitalized on his first gold in the decathlon in London and was prominently featured by Nike and United leading up to and throughout the Rio Games. While the title of worlds best athlete is his again, its really the worlds fastest man (100 meters) who draws most of the marketing dollars. But, out of any U.S. Olympian, he is the most impressive in person and will get significant dollars if he chooses to go for a third gold in 2020.7. Sydney McLaughlin, track and fieldContinuing the theme of companies not being able to get what they want, McLaughlin -- who just turned 17 -- likely wont turn pro until she finishes high school next year. But with Allyson Felix closing out her career and no one else really emerging on the track the way U.S. swimmers have, McLaughlin is a good investment. In Rio, she made it to the semis in the 400-meter hurdles.8. Ryan Murphy, swimmerThere are plenty of young American female swimmers. Not so much on the mens team. Nathan Adrian is 27, and fellow medalist Anthony Ervin is 35. Ryan Lochte, after his bizarre nonrobbery scandal, isnt getting any new endorsements anytime soon, even if he comes back for 2020. That leaves us with the 21-year-old Murphy, who destroyed the competition on his way to winning gold in the 100- and 200-meter backstrokes.9. Danell Leyva, gymnastLeyva, who won the bronze in the all-around in London, took home two individual silvers in Rio. Hes 24, which means he could be back in 2020. The Cuban native is bilingual, a major plus for brands.10. Lilly King, swimmerKing was upstaged by Ledecky and Manuel, but her bold stance against her main competitor, Russian Yulia Efimova, in the 100-meter breaststroke did two things: It was reminiscent of the old Cold War sports battles, and it was one of the boldest statements an active athlete had ever made about a competitor who had tested positive for performance-enhancing drugs. Efimova tested positive in 2013 and was suspended from the sport. Kings stance and victory over Efimova, combined with her sense of nationalism, made her stand out and boosted her Twitter following tenfold in a matter of weeks. King swims at Indiana and, unlike Ledecky and Manuel, the money she might be able to earn in endorsements doesnt figure to make leaving college an absolute no-brainer. Cheap MLB Jerseys Australia . The Nashville Predators were glad their captain was still on their side. 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College football teams continue to get more creative -- some for the better, ?some for the worse -- with their uniforms. The first half of the 2016 season saw Oregon bring its mascot to life, a handful of throwbacks?and much more. Which new threads stood out above the rest?Pittsburgh Panthers?-- throwbacks in Week 6 win over Georgia TechThe reaction to Pitts throwbacks, which looked something like the threads Tony Dorsett wore in the mid-1970s (as well as a certain fictional team of Panthers), was so positive, it left many wondering why the Panthers dont switch to the look full time.Oregon Ducks?-- Once a Duck in Week 4 loss to ColoradoIts not often that a uniform combination makes spectators laugh audibly after turning on a game, but thats the reaction most people had when the Ducks sported orange face masks and footwear to model their web-footed mascot. Very few Oregon fans were laughing after their team lost at home.?Louisville Cardinals?-- chrome red helmets in win over Florida StateThe Cardinals debuted the sharp new helmets in their dismantling of Florida State and stuck with them until they lost at Clemson. Last weeks win over Duke came in an all-black combo, so where does Louisville go from here?LSU Tigers?-- Gridiron Gold in win over Mississippi StateRarely does a traditional team like LSU switch things up, but the Tigers did it by calling on their history with gold uniforms that look similar to the unis they wore in the 1940s, complete with the old-school Sailor Mike logo. LSU showed that blue-blood programs can wear alternates without getting too crazy.?Texas A&M Aggies?-- Junction Made in Week 5 win over South CarolinaSometimes simplicity is a positive for uniforms, and that was the case for the Aggies when they wore a throwback look that was inspired by Paul Bear Bryants days leading the program in the 1950s.dddddddddddd Adidas took its time and paid attention to every detail.?Virginia Tech Hokies?-- Hokie Stone in Week 2 loss to TennesseeRadical alternate uniforms can look better on paper than in practice, and that was the case with Virginia Techs gray/black combo in the Battle at Bristol. The gray didnt exactly jump off the screen, but it was nice to see the Hokies take a chance on a huge stage.TCU Horned Frogs?-- Liquid Steel in loss to OklahomaIf your team is going to wear black, as several teams have lately, its better to go all the way, and thats what TCU did by introducing a new Liquid Steel helmet with an oversize Frog logo on either side.?Indiana Hoosiers?-- Candy Stripe in Week 7 loss to NebraskaThe candy-stripe pattern has more often been associated with Indianas basketball program and its signature warm-up pants. The Hoosiers deserve credit for bringing the look to the football field, but they may not have gone far enough with just the shoulder striping. Why not go all-out and extend it to the pants?Miami Hurricanes?-- Legend of the U in Week 6 loss to Florida StateMiami would like to be restored to the place in the championship conversation it held in the 1980s, so perhaps the throwback uniforms were wishful thinking.?Air Force Falcons?-- Shark Teeth in Week 2 win over Georgia StateIt goes without saying that slapping a shark on your helmet is going to get some attention, especially when it pays respect to the Air Forces aircraft. The only problem? The Falcons wore the helmets against Georgia State in front of fewer than 25,000 fans. ' ' '