A visitor who has come back to your site several times is well on his way toward picking up the phone or sending an email, and beginning a business friendship with you.
The primary goal of a website should be to establish your message quickly and simply. Visitors scan sites rapidly, and want to move immediately to information that benefits them. Here are some ways to stop them from doing just that!
1. Force visitors to sit through your flash introduction. (It's a bird, it's a plane...no, it's the title to this website. If you need a Skip Intro button, you're off on the wrong foot.)
3. Shake things up with a blast of your favorite music. (It's midnight, and I think I'll do a little house hunting before bed.)
4. What is this? Blue text over black background. (I thought this was a website, not a cave. Honey, where's my flashlight?)
5. Come up with a spiffy new layout for each page. (Let's see, which site was this anyway?)
6. OK, folks, let's see how well you can find your way around! Notice we have dozens of links scattered around the page. (Honey http://www.newjerseydevilsteamstore.com/ , get out the ball of string and bread crumbs.)
7. Here are some fun link puzzles! You'll find that some links duplicate other links, but with different names. Try to guess which! (Oh-oh, I opened this one already.)
8. Oh boy, it's one of those ads that flash at lightning speed. (May cause nausea, headaches, blurred vision...)
10. Hmm, the middle of the page is moving, but the sides are just hanging there. This does not seem quite right... (Children, don't ask why, but a long time ago, people used a thing called frames.)