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Alibaba Group Holding has forged an anti-counterfeiting alliance with about 20 established brands Men's Nike VaporMax Light Grey White UK Sale , a signal that the e-commerce giant may take a more aggressive stance this year to improve its reputation.


Alibaba touted the alliance, which was launched on Monday in Hangzhou, East China's Zhejiang Province, as the world's first group to employ big data in the fight against counterfeit products.


The adoption of Internet technologies is expected to make cracking down on counterfeits, both online and offline, more effective Nike Vapormax 2018 Men's Black Colorful UK Sale , efficient and transparent, according to a press release Alibaba sent to the Global Times on Monday.


The initial members of the alliance include about 20 internationally established brands such as luxury fashion brand LV, jewelry retailer Swarovski and consumer electronics makers Huawei, Sony, Samsung and Canon.


"The move aims to show that Alibaba pays attention to the protection of intellectual property rights, improving the Chinese company's reputation while it is speeding up its expansion outside of China Nike Vapormax 2018 Men's Orange Black UK Sale ," Zhang Yi, CEO of Guangzhou-based market consultancy iiMedia Research, told the Global Times Monday.


Joint effortsAlibaba, which initiated the alliance, selected the members through "prudent assessment," according to the press release Women's Nike Vapormax 2018 Purple UK Sale , which did not provide details about the selection process.


The selected brands already have their own teams to work on the counterfeiting crackdown in China, Alibaba's PR representative told the Global Times on Monday.


What they will be looking for from Alibaba will be the Chinese platform's big data and links with government authorities, said the PR representative.


"We signed MOUs with all sorts of local regulators and supervisors, including police stations and commerce bureaus," which will enable the alliance to track down on sources of fake goods more quickly, he noted.


Based on Alibaba's big data Vapormax 2018 Women's Nike Grey Pink UK Sale , Chinese regulators shut down about 675 producers and retailers of counterfeit goods between September 2015 and August 2016.


This is not the first time that Alibaba has joined hands with brands to crack down on fake goods.


The company said that it has previously partnered with more than 18,000 international brands such as Apple, Nike, LV and Cartier.


Counterfeits complaintsHowever, despite efforts Alibaba has been subject to complaints over the past few years regarding the sale of counterfeit goods on its online consumer-to-consumer platform Taobao.


In 2015, American Apparel & Footwear Association and Paris-based Kering SA Women's Nike Vapormax 2018 Pink UK Sale , which owns well-known luxury brands like Gucci and Balenciaga, accused Alibaba of selling counterfeits on its platforms.


Last December, US commerce authorities put Taobao back on their annual list of notorious markets that sell fake goods, which reportedly caused a blow to Alibaba's reputation.


In response, Alibaba suggested that the US government's decision was influenced by the political climate, according to a statement the Chinese company sent to the Global Times late December.


Weeks after that incident Men's Nike Vapormax CS Triple Black UK Sale , Alibaba's founder Jack Ma Yun visited US President-elect Donald Trump and pledged to create jobs for Americans by selling US goods through its online marketplaces.


"Forging a close tie with the Trump administration can send some positive signals to US investors, who are concerned about the future of Alibaba," said Zhang.


The analyst predicted that Alibaba will face fewer complaints about the sales of fake goods, if the company reduces its reliance on Taobao, which is hard to regulate in comparison with business-to-consumer Tmall.


CANBERRA, Feb.4 (Xinhua) -- English Premier League giants Liverpool and Everton will move to strengthen ties with Australian football following significant announcements on Wednesday.


Liverpool announced its second pre-season tour of Australia in three years Men's Nike VaporMax LACELESS Pure Platinum White UK Sale , confirming fixtures in Brisbane and Adelaide in July.


Meanwhile, Everton revealed a player development agreement with A-League side Central Coast Mariners that would see young players exchanged between each club's respective academies.


Liverpool's return down under follows their maiden trip to Australia in 2013, where more than 95,000 people attended a one- off match against A-League side Melbourne Victory at the MCG.


This time, the club will venture to Queensland and South Australia for the first time in its history, playing Brisbane Roar and Adelaide United at Suncorp Stadium and the Adelaide Oval respectively.


"Liverpool FC is one of the world's greatest football institutions and securing the match further built on Brisbane's reputation as a premier events destination Men's Nike Vapormax Flyknit Black Rainbow UK Sale ," Leanne Coddington of Tourism and Events Queensland told the official Liverpool website on Wednesday.


"Queensland is home to three-time A-League champions Brisbane Roar, who will have the opportunity to play against one of the world's top clubs."


Meanwhile, South Australia's acting tourism minister Tom Koutsantonis said securing a fixture against Liverpool is a massive coup for the state.


"Such world-class sporting events are huge drawcards and we also anticipate a global TV audience for the game, so it is the perfect platform to showcase Adelaide to the rest of the world."


Liverpool's announcement followed an agreement reached between fellow Merseyside club, Everton, and A-League side Central Coast Mariners.


The deal will see Everton send its most talented Under 21s and Under 18s players to Australia to gain valuable senior experience Men's Nike Vapormax Flyknit 2018 Red UK Sale , with the Premier League side also looking to use Central Coast as an avenue to handpick Australia's best youngsters.


Everton has a rich history of securing Australian talent, having once been home to the likes of Tim Cahill, Lucas Neill, Eddy Bosnar, David Carney and Jason Kearton.


Central Coast manager Phil Moss sai.